Today, our world is in flux. Much needed change is coming and through collaborative efforts we are helping ensure that luxury is not simply the creation of something expensive or beautiful. It's a statement of our collective values. The imprint we wish to leave on the world. The echos which will be heard for generations to come...
At L E E K L A B I N we've taken this time-out to rethink how we can serve our creative and sustainably minded purpose even better than before. We are using this time to speak with our customers, engage in "face to face" zoom conversations about all things fashion, functional and how to get more in tune with our ethos. We are forever on a quest to do better. Getting it right isn't a destination. It's an exciting journey.
Thats why for a start, we wanted to make modern sustainable & season-less fashion accessible to as many women as we could. To that end, we are re-designing our corporate structure even further. We will be going completely digital and direct to our consumers. By doing this, we can avoid reseller mark-ups and costly ad campaigns. Communicating through our social media channels and newsletters and distributing through our own e-store. We will be able to share the providence of each and every garment through engaging videos and interviews, where you can meet the makers, the farmers, the spinners and the dyers and we hope- be inspired on the way. Immersing yourself in the true story of a garment and the collective efforts channeled into making it for you. Giving it meaning far beyond merely clothing. You become part of each-others' stories.
We have been fortunate enough to find forward thinking and innovative manufacturers, who enable us to produce on a made to order basis, reducing waste even further and not carrying stock. When our clients order a piece, only then is it made. Not a moment sooner. Because of all these changes, we are able to pass the considerable combined savings on to even more customers, who we know would relish celebrating style sustainably and timelessly.
We will keep you posted on every step and hope you'll join us for the journey
of making fashion better, by our standards and yours.